MUNICH -- China's booming auto industry will help SupplyOn, the Web-based supply chain management network, to grow in 2011, CEO Markus Quicken said.
The company, which is owned by four German suppliers including Robert Bosch GmbH and Continental AG, aims to boost its revenue by 15 percent to 25 million euros (about $34.2 million) this year, following a 10 percent year-on-year increase in 2010.
"We see strong growth in China, reflecting that of our customers," Quicken said at a press event marking the company's 10-year anniversary.
SupplyOn opened an office in Shanghai in 2008. Its North America office is in Bloomfield Hills, Michigan, with global headquarters in Hallbergmoos, just outside Munich.
The company will increase its staff to 90 from 80 during 2011.
Quicken said SupplyOn doesn't really have any competitors that supply companies with a central networking platform to manage their global supply chain.
"We see major potential for the future here in developing new solutions and implementing innovative processes," he said.