Saab Automobile AB, seeking to boost sagging sales around the world, has reorganized its global sales structure.
Saab's new global sales organization is divided into four regions -- Americas; Nordic; Europe; and Asia Pacific, Middle East and Africa.
Each regional director will be based at the company's headquarters in Trollhättan, Sweden, and be responsible for market development, sales and aftersales. They will report to Matthias Seidl, executive director for global sales and aftersales.
“This new organization gives individual markets a direct link with company headquarters through their regional organizations, creating shorter lines of communication and a more effective decision-making process,” Seidl said in a statement on Tuesday.
“Getting this new structure in place is an important step as we focus on realizing the full sales potential of our markets and build on the recent sales momentum,” he added.
The Americas region includes the United States, Saab's largest market. It will be led by Alan Ludwell, who is responsible for importer markets at Saab Automobile.
Seidl continues to be interim chief operating officer for Saab's North American arm. He temporarily replaces Michael Colleran, who resigned in January.
Magnus Hansson will continue as regional director for the Nordics. The Europe region will be led by Jonathan Nash, who leaves his position as managing director of Saab Great Britain.
A regional director for Asia Pacific, Middle East and Africa will be announced later this year. China will become the main focus for sales, the company said in the news release.
“This year will be extremely important for Saab Automobile as we continue our biggest-ever product offensive with the introduction of exciting new vehicles like the Saab 9-4X crossover and the Saab 9-5 SportCombi,” Seidl said in the release. “The new sales structure should help us make the most of the volume opportunities these products will create for us.”
Saab has struggled since the automaker was purchased by Spyker Cars NV from General Motors in February 2010. Saab sold 31,696 cars globally last year, down from 39,800 in 2009. The brand has set a global sales goal of 80,000 units in 2011 and 120,000 units in 2012, when it also targets a profit.