Saab Automobile AB, seeking to boost sagging sales around the world, has reorganized its global sales structure.
Saab's new global sales organization is divided into four regions -- Americas; Nordic; Europe; and Asia Pacific, Middle East and Africa.
Each regional director will be based at the company's headquarters in Trollhättan, Sweden, and be responsible for market development, sales and aftersales. They will report to Matthias Seidl, executive director for global sales and aftersales.
“This new organization gives individual markets a direct link with company headquarters through their regional organizations, creating shorter lines of communication and a more effective decision-making process,” Seidl said in a statement on Tuesday.
“Getting this new structure in place is an important step as we focus on realizing the full sales potential of our markets and build on the recent sales momentum,” he added.
The Americas region includes the United States, Saab's largest market. It will be led by Alan Ludwell, who is responsible for importer markets at Saab Automobile.