STUTTGART -- Porsche CEO Matthias Mueller has decided to establish a new product strategy department as the carmaker seeks to expand its model lineup and more than double its unit sales.
“This function will further strengthen Porsche's product orientation and strategy,” an internal memo to executives obtained by Automotive News Europe says.
The department will be headed by veteran Porsche engineer Gernot Doellner, who was project director for the 918 Spyder super sports car.
According to a second memo to executives, another manager, Wolfgang Reiss, is leaving Porsche for Volkswagen's headquarters in Wolfsburg. Reiss, manager of general vehicle planning , will take a new job as head of corporate production strategy and planning at the VW Group, the memo says.
Reiss joined Porsche in 1990 and “has contributed quite substantially to the success of our company as manager of general vehicle planning,” said the memo. No decision has been made on Reiss's successor at Porsche.
Porsche is merging with VW and there have been a number of job swaps between the two companies. Former Porsche executive vice chairman Wolfgang Duerheimer switched to VW to head the ultraluxury Bentley brand and ex-Porsche CEO Michael Macht moved to VW's management board to oversee group production.
Porsche plans to expand its lineup to seven cars from four as it seeks to increase annual unit sales to 200,000 from about 97,000.