TURIN -- Fiat S.p.A.'s upscale Lancia brand has released pictures of a new Ypsilon and four Chrysler-based vehicles it plans to debut at the Geneva auto show next month.
The Chrysler-based cars include the Thema, a rebadged version of the new Chrysler 300 large sedan, which will become Lancia's flagship car when it goes on sale in October.
Lancia hopes the Thema will give the brand an image boost. It expects annual Thema sales to be between 10,000 and 15,000.
About 80 percent of Thema sales are expected to be a Europe-specific version powered by a new 190-hp and 224-hp, 3.0-liter V-6 turbodiesel engine built by Italy's VM Motori and mated to a five-speed automatic transmission.
The Thema will be available in two trim levels - Gold and Platinum - and will also offer the Chrysler 300's 292-hp 3.6-liter V-6 gasoline with 8-speed automatic transmission.
Lancia built a car called Thema from 1984 to 1994. It was successful with 358,000 produced, but its replacement, called the K, was not so popular with just 117, 000 units built between 1994 and 2001.
Lancia last flagship, the Thesis, was introduced in 2002 and discontinued in early 2009 after poor sales. Only 16,000 Thesis units were built during the car's lifecycle.
Also debuting in Geneva is the Lancia Grand Voyager, a large minivan based on the Chrysler Grand Voyager, which will launch in October. It will replace the slow-selling Phedra.