Can the prestigious Porsche brand double its sales volume without tarnishing its vaunted reputation for performance? By 2018, Porsche CEO Matthias Mueller aims to boost annual sales to more than 200,000 units, up from 97,000 units in 2010. To do so, the 57-year-old executive will introduce at least one new
Porsche every year. Mueller, a former executive at Volkswagen AG, replaced Michael Macht as Porsche CEO last October. From 2003 to 2007, Mueller led VW subsidiary Audi's product development, then coordinated VW Group's overall product strategy. Mueller spelled out Porsche's various challenges in an interview with Harald Hamprecht, editor of Automotive News Europe.