Ford Motor CEO Alan Mulally shunned the glitter of the Geneva auto show to deliver a keynote speech Tuesday at CeBit, Europe's leading IT fair.
Mulally's appearance at CeBit in Hanover, Germany, highlights the importance Ford places on new technologies, Ford of Europe CEO Stephen Odell told reporters at a media event in Geneva.
Ford plans to launch its Sync in-car information and entertainment system in Europe in 2012.
Sync's voice-control technology will be available in 19 languages and Ford expects the system to be in up to 2 million vehicles in Europe by 2015.
In the United States, more than 3 million Ford vehicles in the US have been equipped with Sync since 2007.