GENEVA -- Toyota Motor Europe is counting on an expanded lineup of gasoline-electric hybrids to return to profitability in the region.
Over the next two years, Toyota and its Lexus luxury brand will launch 10 new hybrids in Europe. The launches are intended to generate about 20 percent of Toyota's total European sales, or about 200,000 units in 2013.
"To regain profitabilty was my number one priority when I took over Toyota Motor Europe a year ago - and hybrid models are playing a crucial role in our plan of a sustainable and profitable growth," Toyota Europe CEO Didier Leroy told Automotive News Europe.
Last year, four hybrid models -- the Toyota Prius, Auris, and four Lexus hybrids -- accounted for 9 percent of Toyota's European sales.
"Our goal is to increase the hybrid share to 20 percent by 2013," Michel Gardel, Toyota Europe's head of external and environmental affairs, told ANE.
Toyota's Germany boss Ulrich Selzer said Toyota/Lexus sold 70,500 hybrid cars in Europe last year. "In 2010, 42,300 Prius cars were sold along with 15,000 Auris hybrids and 12,000 Lexus hybrids. "Hybrid for everybody is our slogan," Selzer added.