A former Honda zone sales manager will head U.S. sales for Saab Cars North America. James Sweeting has been named the company's executive national sales director, effective March 15.
Sweeting, 50, will report directly to Matthias Seidl, executive director of global sales and aftersales. Seidl also is interim COO for Saab Cars North America.
"We are honored to have Jim join our North American team in a very pivotal year for Saab Cars North America," Seidl said in a statement. "Jim's extensive automotive sales experience will help rebuild Saab's presence in the North American market, ultimately increasing volume opportunities with our new product portfolio."
Late last year, Saab introduced the redesigned 9-5 sedan. Saab's 2011 9-4 will go on sale this spring, followed this fall with the redesigned 2012 9-5 SportCombi wagon.
The redesigned 2013 9-3 will go on sale in fall 2012. The 9-3 is Saab's volume model.
Sweeting has 27 years of U.S. automotive sales experience. He began his auto career with Chrysler Corp., and he has spent the past 24 years with American Honda Motor Co. in sales and marketing roles.
Most recently he was zone sales manager in Honda's South Central Zone, responsible for sales and marketing in Texas, Louisiana, Mississippi and Arkansas.