GENEVA -- BMW eventually will introduce other models for its new i subbrand of electric and plug-in hybrid vehicles to slot between the i3 small city car and the i8 sports car.
"The i3 and the i8 are two bookends," said Ian Robertson, BMW board member for sales and marketing.
The i3 EV and the i8 plug-in hybrid will go on sale in Europe in late 2013. U.S. sales may not begin until 2014, he said.
Meanwhile, Robertson said, BMW's i strategy goes beyond vehicles. BMW has launched a unit called i Ventures that has spent $100 million on a connected-vehicle venture in New York called MyCityWay.
MyCityWay uses the cameras that sit atop traffic lights in New York to provide real-time information on traffic, parking availability, and restaurants and entertainment via a downloadable application. The company was founded by three entrepreneurs and has a staff of about 20 programmers in India, Robertson said.
MyCityWay is to be extended to 40 other cities around the world. Robertson said there are other applications in the pipeline "and a whole list of potentials."