Mercedes-Benz USA named retail specialist Tracey Matura general manager for the Smart brand in the U.S. effective July 1.
Matura, 48, will manage distribution, sales and marketing activities for the brand, Mercedes said in a statement on Wednesday.
Matura began her career with Mercedes as corporate counsel before being promoted in 2000 to general counsel. In 2006, she was named general manager of strategic retail development. She helped develop Mercedes' performance-based margin system and helped implement the automaker's ongoing Autohaus dealership improvement program.
Mercedes is scheduled to take over Smart distribution from Penske Automotive Group Inc. by midyear and will run Smart as a division, similar to the way it manages its Sprinter commercial vehicle unit. Matura replaces current president Jill Lajdziak, who will remain with Penske.
Matura was chosen as one of Automotive News' 2010 "100 Leading Women in the North American Auto Industry."