MUNICH -- Veteran BMW AG executive Kay Segler will take over management of the company's Mini brand.
Segler, 56, previously managed Mini between 2004 and 2008. He replaces Wolfgang Armbrecht, 53, who took over Mini from Segler in 2008.
Segler has been with BMW since 1988, mainly in sales and marketing management functions. Currently, he is head of M, which is BMW's in-house tuning division.
Armbrecht will have other as-yet-unspecified duties within BMW group, German media outlets reported. BMW said Friedrich Nitschke, 56 will take over as managing director of BMW M, effective May 1.
Nitschke is responsible for the Mini series within BMW's development division and has held various management positions in the controlling and development divisions since joining the company in 1978.
Mini is adding new models as it seeks to boost annual sales in the medium term to 300,000 from about 234,000 last year.
After launching the brand's first four-door model, the Countryman, last September, the brand plans to add a Mini roadster and coupe and the two-door, four-seat Paceman, a model that BMW calls a "sports activity coupe."