FRANKFURT -- Automakers will join component suppliers and energy providers in Berlin this year for the 11th Michelin Bibendum Challenge, an annual international event that brings together experts seeking solutions to issues facing the transport industry, including sustainable mobility and the development of environmentally-friendly transport.
The event, organized by tiremaker Michelin, will run from May 18-22 in the German capital and this year the forum will include automakers such as Porsche AG, Ford Motor Co. and Daimler AG and component suppliers including Valeo and Leoni AG.
Over 70 exhibitors will form part of the 5,000 participants, including representatives from politics, business, industry, and science.They will discuss themes including alternative powertrains, intelligent traffic concepts and increased traffic security.
''In Berlin we hope a growing number of business leaders and ministers will support our event and in so doing enhance its impact. The transformation of transport, an absolute necessity, will result from the convergence of initiatives from both the private and public sectors,'' Patrick Oliva, chairman of the event, said in a statement.
For the first time, the event will be open to the public and up to 30,000 visitors are expected to attend. Organizers say around 200 demonstration vehicles will be on show and available for test drives, allowing visitors a glimpse of developments in environmentally-friendly motoring.