SHANGHAI – BMW AG will open a styling studio in Shanghai later this year to further enhance its presence in its third-largest market, the automaker announced Tuesday.
The studio will be the fourth put under the guidance of BMW subsidiary DesignworksUSA, a California-based strategic design consultancy with centers in Munich, Singapore and Los Angeles.
"Creative presence in Shanghai is an important strategic step for both BMW Group Design and Designworks, designing in China will help our understanding of this inspiriting culture," BMW director head Adrian van Hooydonk said in a statement.
BMW makes the 3 series and 5 series at its plant in Shenyang, China, with joint venture partner Brilliance China Automotive Holdings Ltd. BMW will open a second China production plant, in Tiexi in the Shenyang region, next year where it plans to make the X1 compact SUV.
The addition of the X1 will expand BMW's capacity in the world's largest auto market to 150,000 units a year. With unit sales of 183,328 China, including Hong Kong and Taiwan, ranked third for BMW Group in 2010 to Germany (267,160) and the United States (266,580).