Nissan's Infiniti luxury brand has named former Ford Motor Co. executive Tony Lewis, 48, to oversee its northern Europe sales region.
Lewis took over as regional sales director Europe north from Angus Gray, who will now oversee growth across the entire European Infiniti centers network.
Lewis, who prior to his role at Infiniti was European sales and marketing director at Nissan LCV, took over the position in mid-April and will report to the company's Europe commercial director Guillaume Pelletreau.
He will assume responsibility for driving sales of the Infiniti line-up, with focus on the key northern European markets of the UK and Belgium.
A former army officer and resident of Warwick, England, Lewis will play a key role as the automaker unveils the second phase of its UK launch, which began in late 2009.
"Infiniti's launch has been a textbook exercise in how to introduce a new luxury brand," Lewis said in a statement. "Now we have to put tough economic times behind us and ensure we capitalize on all the good work and really start to make an impact in the UK market.''
Infiniti currently operates 6 sales centers across the UK and Belgium with another two planned this year for the UK.
In total the company has 40 European centers and plans to expand this to 59 by the end of this financial year.
The automaker says it plans to nearly double sales in the region this year. In the 2010 financial year, it sold around 4400 cars and anticipates selling 8000 in 2011.