STUTTGART – Porsche expects a big increase in its new-car sales in Europe this year, Bernhard Maier, sales and marketing head, said.
"In Europe, a 20 percent growth rate is absolutely conceivable," Maier told Automotive News Europe in an interview.
Maier said new products and improvements in its dealer network will help drive increased sales. This year, Porsche is introducing a new generation 911 and diesel and gasoline-electric versions of its Panamera sedan.
Maier's comments came ahead of the annual shareholders meeting Friday of Porsche Automobil Holding, the holding company for the sport car maker Porsche AG.
Last year, Porsche AG sold about 37,000 cars in Europe and had order intakes for 44,000. Germany was Porsche's largest European market with 13,211 deliveries to customers. The U.K. was No. 2 with 6,796 deliveries and Italy was in third place with 3,946 deliveries.
Porsche's 2010 global sales were 97,000 and Maier said the carmaker aims to break through 100,000-unit barrier this year on the back of forecast for worldwide growth in luxury car sales.
Long term, the brand aims to double annual sales to 200,000.
New brand strategy
Maier disclosed for the first time that the brand's name for its long-term growth plan is Strategy 2018. Other brands within the Volkswagen group have similar names for their strategies. VW brand's is Mach18 while Audi calls its plan Road15.
Porsche will announce a new brand strategy this summer, Maier said.
"Our brand strategy is the central theme of our company strategy, and it therefore sets the guidelines for all our sub-strategies," he said. "Our company goal of value-creating growth is only possible if we protect and strengthen the brand."