The arrival of the fourth-generation Ypsilon shows one of the positive effects of the Fiat-Chrysler alliance in Europe.
Wearing Chrysler's winged badge, the near-premium subcompact will be the first Lancia model sold in the UK and Ireland since 1984.
Fiat's alliance with Chrysler made the return possible because Chrysler has 46 dealers in the two markets. Sales of the right-hand-drive Chrysler Ypsilon start in September, three months after the car's launch with a Lancia badge in mainland Europe.
With the launch, Lancia is trying to reverse its biggest weakness, the brand's heavy reliance on sales in its home market of Italy.
Since the introduction of the Y10 in 1985, Lancia has sold 2.45 million units of the previous three generations of the Ypsilon, but more than 80 percent of those sales came from Italy.