Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News Mexico
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
  • News
    • Photos
    • Automakers
    • Suppliers
    • Sales By Market
    • Environment/Emissions
    • Latest Launches
    • Sales and Retail
    • Car Cutaways
    • On The Move
    • China's Baoneng boosts stake in Qoros
      Citroen says Ami One two-seater is a new concept for affordable mobility
      EU, Japan back automatic braking regulation
      German auto jobs at risk from hard Brexit
    • Driv spinoff to build smart suspension systems
      Faurecia hopes to outperform uncertain market
      Plastic Omnium posts strong results despite global production slump
      Sweden's Veoneer forecasts flat sales in 2019
    • Porsche, Alfa Romeo and Nissan take big hits as European sales fall 5% in January
      Russia sales rise nearly 1% in January despite VAT increase
      Audi, Fiat, BMW among losers as Spanish sales fall 8% in January
      Volvo, VW gain sales in UK market down nearly 2% in January as diesel plunge continues
    • Volvo blurs the wagon/SUV line with the V60 Cross Country
      view gallery
      7 photos
      New Range Rover Evoque designed for the 'urban jungle'
      Range Rover Evoque gets hybrid tech to cut emissions
      Tarraco gives Seat a flagship SUV to help retain wealthy buyers
    • Ferrari will unveil V-8 hybrid supercar this year
      Mercedes outsold Audi in China last month on sedan demand
      Tesla's Musk visits Norway to review delivery delays
      Europe's minicar segment to shrink as VW, PSA mull axing their smallest cars
    • Suppliers to the new Porsche Panamera
      Suppliers to the new Peugeot 5008
      Suppliers to the new Seat Ibiza
      Suppliers to the new VW Touareg
    • Ford names new chief government relations officer
      Daimler appoints Airbus exec as finance chief
      VW China CEO to join VW brand's management board
      Mini USA names marketing veteran McKenna head of product planning
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Auto Shows
    • Geneva Auto Show
    • Frankfurt Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
    • Bugatti to unveil $18 million special edition named after Ferdinand Piech, report says
      Subaru Viziv Adrenaline concept to debut at Geneva
      Citroen says Ami One two-seater is a new concept for affordable mobility
      China EV startup Aiways will launch SUV in Europe
    • Bugatti considers four-door model for 2024
      Frankfurt photo booth
      Frankfurt's best and wurst
      Merkel says German car industry must work to rebuild trust
    • Vietnam's first automaker now has names for first sedan, SUV
      Bugatti mulls SUV as part of broader model range
      Ferrari Monza supercars will earn $755 million in revenue
      China's GAC likely to debut in Europe with an EV
    • VW will launch SOL EV brand in China with subcompact crossover
      view gallery
      9 photos
      BMW's iX3 concept heralds electric expansion
      view gallery
      9 photos
      BMW will export iX3 electric SUV to Europe, U.S. from China
      view gallery
      15 photos
      Mercedes-Maybach is betting on a hybrid SUV-sedan look
    • view gallery
      7 photos
      Jeep finds green groove with plug-in hybrid SUV concept
      China's luxury market to grow to 3M a year, Audi, Mercedes predict
      view gallery
      10 photos
      Mercedes hints at new styling with sedan concept
      Foreign automakers embrace China as EV development hub
  • Opinion
    • Blogs
    • Luca Ciferri
    • Douglas A. Bolduc
    • Paul McVeigh
    • Ford's 'redesign' for Europe emphasizes SUVs, LCVs
      Russia's Google, Yandex, impresses with its self-driving tech
      Renault Twizy gets new life in Korea as motorcycle replacement
      Why the car is no longer the ticket to freedom
    • Ford's 'redesign' for Europe emphasizes SUVs, LCVs
      Russia's Google, Yandex, impresses with its self-driving tech
      Renault Twizy gets new life in Korea as motorcycle replacement
      Why the car is no longer the ticket to freedom
    • Ford's 'redesign' for Europe emphasizes SUVs, LCVs
      Russia's Google, Yandex, impresses with its self-driving tech
      Renault Twizy gets new life in Korea as motorcycle replacement
      Why the car is no longer the ticket to freedom
    • Ford's 'redesign' for Europe emphasizes SUVs, LCVs
      Russia's Google, Yandex, impresses with its self-driving tech
      Renault Twizy gets new life in Korea as motorcycle replacement
      Why the car is no longer the ticket to freedom
  • Maps
    • E-Car & Component Map of Europe
    • Powertrain Map of Europe
    • Assembly Plant Map of Europe
  • Supplements
    • Connected Car
    • Talk From The Top
    • BMW 100
    • Car Cutaways
  • EVENTS & AWARDS
    • Automotive News Europe Congress
    • Rising Stars
    • Eurostars
    • Leading Women
  • E-MAGAZINE
    • Read the latest issue
    • Download the app
    • Subscribe
  • More
    • E-Magazine
    • Contact Us
    • 2019 Media Kit
    • About Us
MENU
Breadcrumb
  1. Home
  2. Automotive News Europe
June 25, 2011 01:00 AM

PSA eyes new sales record as part of a global expansion

Harald Hamprecht
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    PSA/Peugeot-Citroen plans to increase its global presence and expects a new sales record this year.

    PSA brand boss Jean-Marc Gales said the French automaker will sell "significantly" more cars in 2011 than the 3.6 million it sold in 2010. "It will certainly be more this year and we can celebrate our next all-time high," Gales told Automotive News Europe in an interview.

    PSA expects to move higher in the global ranking of automakers in the coming years, Gales said. In 2010, PSA ranked No. 7 by new-car sales, one spot higher than in the year before. The Peugeot brand was No. 8 and Citroen was No. 13.

    Gales said Peugeot will grow more strongly internationally than its sister brand because it will be given precedence in markets such as India and Iran, where Citroens will not be sold. "We want to land in seventh place with just Peugeot by 2015," he said. "In contrast, Citroen is stronger in China and is now in its second joint venture," he added.

    PSA, which has 16 manufacturing plants worldwide, plans to further increase its production capacity.

    China, India expansion

    Annual production capacity at the company's joint venture factory with Dongfeng Motor Group in China may be expanded in the next five years to 800,000 units, making it PSA's largest global production plant, Gales said. PSA has already announced plans for a second joint venture in China with Chang'an Automobile Group.

    In addition to a new 125,000-unit factory in Kalgua, Russia, the automaker is looking for a location for a new factory in India that could also be used to build cars for export, Gales said.

    PSA has no plans to close any of its European plants. "We need all our factories in Europe and we will increase their utilization. In 2008, our utilization was at just 81 percent. In 2012 we're planning on an improvement to 105 percent. That's because Europe is our home market and will always remain an important market," Gales said.

    Photo

    Gales: "We need all our factories in Europe and we will increase their utilization."

    READ MORE

    Click here to read the full interview in the latest Automotive News Europe Executive Edition

    PSA plans to increase its global workforce, which was 198,000 in 2010 with about 162,000 employees in Europe.

    Said Gales: "In China alone we have 17,000 employees, of which 11,000 work for our joint venture with Dongfeng. We will significantly expand our employment outside of Europe to support our development in new markets. We are also hiring in Europe, with 4,000 new jobs in France this year, for example."

    New SUV, greener cars

    PSA is boosting the fuel efficiency of its cars to gain a competitive edge over rivals, including the introduction of fuel-saving stop-start systems across the entire model lineup. The technology reduces fuel use by up to 15 percent per model. By 2013, PSA want to sell 1 million vehicles equipped with stop-start.

    Added Gales: "For 2012, we have resolved to sell more than 1 million vehicles that emit less than 120 grams of CO2 per km. Last year, the figure was 720,000 Peugeots and Citroens."

    PSA will also expand its model portfolio with an SUV targeted at the Toyota RAV4. The company plans to sell 50,000 units a year of the new model, which will be sold by Peugeot and Citroen and is based on the Mitsubishi ASX.

    Monthly E-Magazine
    Thumbnail
    View latest issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Automotive News Europe Monthly E-Magazine

    Sign up to receive your free link to each monthly issue of Automotive News Europe as soon as it's published.

    GET THE E-MAGAZINE
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584


    Email Us

    Resources
    • About us
    • Contact Us
    • 2019 Media Kit
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    Copyright © 1996-2019. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • News
      • Photos
        • Geneva Photo Gallery
        • Beijing Photo Gallery
        • Frankfurt Photo Gallery
        • Paris Photo Gallery
        • Shanghai Photo Gallery
      • Automakers
      • Suppliers
      • Sales By Market
      • Environment/Emissions
      • Latest Launches
      • Sales and Retail
      • Car Cutaways
      • On The Move
    • Auto Shows
      • Geneva Auto Show
      • Frankfurt Auto Show
      • Paris Auto Show
      • Beijing Auto Show
      • Shanghai Auto Show
    • Opinion
      • Blogs
      • Luca Ciferri
      • Douglas A. Bolduc
      • Paul McVeigh
    • Maps
      • E-Car & Component Map of Europe
      • Powertrain Map of Europe
      • Assembly Plant Map of Europe
    • Supplements
      • Connected Car
      • Talk From The Top
      • BMW 100
      • Car Cutaways
    • EVENTS & AWARDS
      • Automotive News Europe Congress
      • Rising Stars
      • Eurostars
      • Leading Women
    • E-MAGAZINE
      • Read the latest issue
      • Download the app
      • Subscribe
    • More
      • E-Magazine
      • Contact Us
      • 2019 Media Kit
      • About Us