There is incredible competiveness and fast evolution on the commercial side, but the distribution and manufacturing processes remain antiquated.
Q: What was your first automotive job and why were you interested in the industry?
A: At first, I was not interested in the automotive field, but that changed after a friend took me to a Ford Italia dealers meeting. I was so fascinated by the energy and the atmosphere created there by (former Ford Italia CEO) Massimo Ghenzer that I decided I wanted work for Ford. In June 1992, I started as Ford's service zone manager in the Friuli-Venezia-Giulia (northeast Italy) region.
Q: GREATEST ACHIEVEMENT?
A: Helping to make Ford the leading import brand in Italy since 2006, the Fiesta the best-selling foreign vehicle and the Focus Wagon the country's No. 1 wagon. Also important is having helped create the Titanium series trim line, which accounts for more than 40 percent of Ford's total European sales.
Q: BIGGEST FAILURE AND WHAT IT TAUGHT YOU?
A: Manage customer satisfaction! In Italy, Ford is below the market average for customer satisfaction in the purchase and serving of the vehicle, according to a recent study. You can bet this will change soon!
Q: WHAT ABOUT THE AUTO INDUSTRY SURPRISED YOU?
A: There is incredible competiveness and fast evolution on the commercial side, but the distribution and manufacturing processes remain antiquated.
Q: WHAT IS YOUR CURRENT CHALLENGE AT WORK?
A: To transform Ford Italia from being dominant in one area, B-cars such as the Fiesta, to having strong sales throughout its entire portfolio.
Q: WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED?
A: Hire the best talent. As a priority, spend the time, money and effort on finding the right people for the right jobs.
Q: WHAT ADVICE WOULD YOU GIVE TO A PERSON CONSIDERING A CAREER IN THE AUTO INDUSTRY?
A: Always be yourself and follow your values. Also, study and travel abroad because the world is big.
Q: IF YOU WERE CEO OF A COMPANY WHAT WOULD YOU DO FIRST?
A: What I have done for nearly four years: Work hard to keep Ford Italia and its dealers profitable in a fast-declining market.
Q: WHAT JOB DO YOU REALLY WANT TO HAVE IN THE FUTURE?
A: To continue helping Ford move the brand upscale in Europe to become a strong alternative to the VW brand.
Q: WHAT DO YOU DO TO RELAX?
A: Spend time with my family. Being around them always gives me new energy.
Q: FIRST CAR?
A: I have never bought a car for myself because I joined Ford right after graduation and have had a company car ever since.
Q: CURRENT CAR?
A: Ford S-Max.