As head of European sales, Peter will have responsibility for all the carmaker's European markets, excluding Germany.
FRANKFURT – BMW Group has appointed veteran executive Nicolas Peter, 49, to succeed Ludwig Willisch as head of its European sales, effective October 1.
Willisch will become the new president of BMW North America, replacing Jim O'Donnell, 61, who will retire.
Peter joined the BMW Group in 1991 and has gained extensive experience in sales and controlling, occupying a number of positions, including head of BMW in Sweden and BMW Nordic, and was most recently responsible for group controlling at the carmaker.
As head of European sales, Peter will have responsibility for all the carmaker's European markets, excluding Germany. Collectively, the region accounts for over 30 percent of the group's total global retail.
Willisch has been head of European sales since May 2009. Before that he was president of BMW M GmbH, the brand's performance division in Munich.
He began his BMW career in 1996 as head of the sales office in Duesseldorf, Germany. He later ran the sales subsidiaries in Germany, Japan and Sweden.