Guillaume Cartier is Nissan Europe's new vice president for sales operations.
Cartier, 42, replaces Bernard Loire who was recently appointed vice president of Nissan's Infiniti business unit for Africa, Middle East, India and Europe.
Cartier will report to Paul Willcox who was promoted to Nissan Europe's head of sales and marketing in July.
Prior to his latest role, Cartier was managing director of Nissan Nordic Europe.
He takes up his position at a significant time for the automaker. Over the past four years, the company has succeeded in growing its market share in the region from 1.9 percent to 2.9 percent. In the same period, Nissan sales have risen from 311,794 in 2007 to 403,311 units last year, according to industry association ACEA.
"Last year Nissan achieved its highest ever sales total within the region - my challenge is to build on that momentum and achieve significant further growth in the years ahead," Cartier said in a statement.
Cartier joined Nissan France in 1995, occupying a number of sales positions. In 2006 he became Nissan's chief marketing manager responsible for small and sports cars for Europe, before taking charge of Nissan's marketing operation in the UK, his last post before becoming head of the Nordic region.
Nissan said Cartier's successor will be announced in due course.