Hyundai hopes a bolder design will help its new-generation i30 hatchback to compete better against rivals such as the Volkswagen Golf and Ford Focus in Europe's compact segment.
The i30 is Hyundai's top-selling model in Europe, although sales in the region fell 7.3 percent to 57,915 in the first half, according to market researchers JATO Dynamics.
The second-generation i30, which will replace the current model on sale since 2007, will be unveiled at the IAA in Frankfurt next month.
The new i30 has Hyundai's signature front face, a hexagonal shaped front grille, along with jewel-like front headlamps, designed to give the car "a sense of refinement and luxury," said Thomas Buerkle, Hyundai Europe's chief designer, in a statement.
Giving the i30 a refined look is in keeping with Hyundai's aim to push its brand upscale into what it calls a "modern premium" positioning.
The i30 will be important in helping Hyundai to reach its goal of boosting its European sales to 500,000 by 2013, up 10 percent from 2010.
"We expect this next-generation i30 to play a significant role in developing our brand image in Europe and strengthen the vehicle's position as our best-seller in Europe," said Allan Rushforth, Hyundai Europe's chief operating officer, in a statement.
The i30 was designed and engineered at Hyundai's European technical center in Ruesselsheim, near Frankfurt.
"When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary," said Thomas Buerkle, Hyundai Europe's chief designer, in a statement.
The new i30 likely will go on sale next February.