BMW Group is seeing positive results from the strategic realignment it initiated in late 2007. In the first half of 2011, the Bavarian premium carmaker posted a profit margin of 13.3 percent, compared with an 11.8 percent margin at Audi and 10.0 percent at Daimler.
The automaker's new-car sales were up 19.7 percent to 833,366 units in the half, causing BMW to revise upward its full-year forecast. The company aims to sell more than 1.6 million BMW, Mini and Rolls-Royce models in 2011, which would be a new record.
BMW Chief Financial Officer Friedrich Eichiner expects unit sales and profits to keep improving. He explained how this will happen in an interview with Automotive News Europe Editor-in-Chief Harald Hamprecht.