Audi's sales goal is even more ambitious than what the automaker has officially announced. Well-informed sources told Automotive News Europe that Audi purchasing boss Ulf Berkenhagen informed the company's 200 most important suppliers that the automaker wants to sell 1.6 million cars in 2012 and 1.7 million in 2013.
The plan, which was announced to suppliers during a July 20 meeting at Audi's headquarters in Ingolstadt, Germany, is a big increase from the 1.2 million cars and SUVs the Volkswagen Group premium brand plans to sell this year.
Berkenhagen also asked the suppliers to be prepared to cover the needs for 15 percent of additional volumne, the sources said.
Audi declined to comment.
Officially, Audi CEO Rupert Stadler has announced the company aims to sell 2 million units annually by 2020, adding that the automaker will reach 1.5 million sales by 2014, which is one year ahead of schedule.