MARANELLO, Italy -- On the morning of the day he celebrated 20 years as head of Ferrari, Luca Cordero di Montezemolo says his first thought was about the future, not the past.
He pondered what the world's most famous sports-car maker would look like in 2020.
"I have not come up with a comprehensive idea yet," said Montezemolo in an interview at his office in Maranello, 11 miles south of Modena in central Italy.
One thing is already clear: The 64-year-old executive -- born in 1947, the same year Ferrari was established -- wants a better geographical distribution of sales, a third each in Europe, North America and the rest of the world.
This year, North America will account for 27 percent of the expected 7,000 sales -- the company's best year ever -- with Europe at 45 percent and the rest of the world at 28 percent.
Making Ferrari more international was one of Montezemolo's first decisions when he was appointed the company's CEO on Nov. 15, 1991.
"At that time, the U.S., Germany and Italy combined for 90 percent of Ferrari sales, making the company too vulnerable if any of these three markets would have slumped," he says.
Today, Ferrari sells its cars in 58 countries, twice as many as it did 20 years ago.