BOLOGNA, Italy – Volkswagen AG will launch a small crossover below the compact Tiguan as part of a plan to expand its crossover range, design boss Walter de' Silva told Automotive News Europe.
VW wants to add crossovers of different sizes and with different design characteristics to appeal to a wider audience.
"Crossovers demand is expanding from mature markets to emerging markets and we have to cover this growing appetite with a multilateral expansion in the offer of our brands," de' Silva said on the sidelines of the auto show here.
He said that one part of the expansion will be the addition of a smaller crossover below the Tiguan, which followed the large Touareg. The Tiguan and the Touareg were Europe's No. 1 sellers in their respective segments in the first half, according to data from market researcher JATO Dynamics. (See box, below)
VW doesn't have a model in the small SUV/crossover segment, which was Europe's fast-growing niche in the first half with sales up 81 percent to 112,530 units, according to JATO data. The Dacia Duster accounted for most of the segment's growth because of its near sixfold sales increase to 76,204 units.
VW also wants to launch crossovers with different looks, as previewed by the Cross Coupe concept the automaker unveiled at the Tokyo auto show last week.
"The Cross Coupe is not a preview of the next Tiguan – a vehicle which will keep more traditional proportions – but a first look at how we could lure different customers in the crossover segment," de' Silva said.