Honda Motor Europe has picked former Volkswagen and Skoda manager Jean-Marc Streng to try to help revitalize the Japanese automaker in Europe.
The 44-year-old executive's top priority as the company's new head of European sales will be to strengthen Honda's performance in Europe through better coordination of sales activities. After 11 months, Honda sales in Europe were down 19 percent to 139,305 units, giving it a 1.1 percent share of the market, according to industry association ACEA. Honda's European volume has been declining since it sold a record 311,743 cars in 2007 and had a 1.9 share, according to ACEA data. That was the last year Honda was profitable in Europe.
Streng started his new job Dec. 1, moving over from his role as head of sales and logistics at Honda France. He took that job in 2007 after spending eight years with the Volkswagen Group. He started his automotive career as a finance controller with Skoda France in 1999. He later became regional sales manager for Volkswagen brand in eastern France and the Paris area before moving to Honda.
Streng, who is a graduated of the European Business School, will report to Tom Gardner, the general manager of Honda's European car division.