Stefan Sielaff, the 49-year-old head of Audi Design, has been named chief of Volkswagen's design center in Potsdam, Germany.
He succeeds Thomas Ingenlath, who is leaving the company.
Sielaff also has been given responsibility for VW Group interior design. For this assignment, he will report to Walter de' Silva, chief of VW Group design. These two assignments will take effect on Feb. 1.
Sielaff is a key architect of Audi's evolving brand identity. He developed the characteristic face of Audi cars, and designed Audi's distinctive LED exterior lights.
He also oversaw development of production models such as the Audi A1, A6, A8 and Q3.