FRANKFURT -- Struggling General Motors subsidiary Opel/Vauxhall has chosen veteran automotive consultant Thomas Sedran to lead a newly created management board post. Sedran starts as head of operations, business development and corporate strategy on April 1. He will join an automaker that is about to start its second restructuring in two years.
Sedran's duties in the new position will include developing and implementing business strategies at Opel/Vauxhall to ensure long-term profitable growth in Europe, the company said in a release. It is estimated that Opel/Vauxhall has lost more than $13 billion since 1999.
In a statement, Opel CEO Karl-Friedrich Stracke said: "I am looking forward to working with Thomas Sedran. He is a proven automotive expert who knows Opel/Vauxhall very well. He will be a key player as we develop profitable growth strategies for Europe and for export sales as well as collaboration and partnering strategies in the industry."