Porsche is targeting double-digit sales growth this year in the United States, its biggest single global sales market. The German sports car company aims to sell 34,000 vehicles in 2012 with the arrival of two redesigned models -- the next-generation 911 and revamped Boxster, said Mike Sullivan, owner of Pacific Porsche in Torrance, California, and member of the Porsche Board of Regents.
If reached, that would be a 17 percent increase over last year's 29,023 U.S. sales, which rose 14.6 percent over 2010 figures.
Even with the target of 34,000 sales, Porsche dealers will remain inventory constrained, especially on popular models, such as the Cayenne SUV, Sullivan said. While Porsche sold 12,978 Cayennes in 2011, demand was so high it could have easily sold another 3,000 to 4,000 last year, Sullivan added.
"We could have done 34,000 cars last year, if we'd been able to get enough Cayenne. "The 34,000 in 2012 will be product limited," he said.
Porsche is making a major play for U.S. sales as it strives to boost worldwide sales to more than 200,000 units annually by 2018.
In December, Detlev von Platen, CEO of Porsche Cars North America, told Automotive News Europe that the automaker expected to sell about 50,000 units, a quarter of all global sales, in the United States by 2018.
Last year, the automaker reported global sales rose 22.2 percent to 118,867 vehicles, a record for the automaker.
As part of this growth, Porsche is building a new North American headquarters in Atlanta with a customer experience center. It will open in the third quarter of 2013.
Automotive News Europe contributed to this report