LONDON -- Bentley has appointed its first regional director for China to reflect the growing importance of the region.
The UK-based ultraluxury brand has also named a new regional director for Europe.
Bentley's new China regional director is Till Sheer. who joined the brand from Volkswagen Hong Kong where he was responsible for the VW and Bugatti brands.
Sheer, 46, is a German native who worked in sales, business planning and brand management within the German operations of Renault and Fiat until joining VW Group in Italy in 2003.