GENEVA -- Nissan will target subcompact models such as the Ford Fiesta with the production version of the Invitation concept.
The production car will be very similar to the concept unveiled at the Geneva auto show on Tuesday and will compete against the Ford Fiesta and similar models, said Paul Willcox, Nissan Europe's head of sales and marketing.
Willcox said the Invitation previews a new Nissan model that will be sold alongside the automaker's Micra subcompact, which is slightly smaller.
"In the segment we have the Micra which appeals to more conservative buyers. The Invitation sits at the upper end of the segment," Willcox told Automotive News Europe on Tuesday after the concept's unveiling.
Nissan said the production version will have high fuel economy and CO2 emissions of less than 100 grams per kilometer because of its aerodynamic design, lightweight construction and advanced engine technology.
It will also offer the automaker's Around View Monitor that gives the driver a 360-degree view of the vehicle from the outside to help parking. This will be the first for the segment, Nissan said.