GENEVA – Maserati wants to double its global dealer network by the end of 2013 to capitalize on a model offensive that it expects will spark a tenfold sales increase by the middle of the decade.
"We need a broader dealer body of about 500 dealers in place before our new models begin arriving on the market. Most of this expansion will happen by the end of this year," Maserati CEO Harald Wester told Automotive News Europe on the sidelines of the Geneva auto show this week.
With the addition of three new products and 250 new dealer outlets, Wester expects the Fiat subsidiary's sales to rise to 40,000 cars in 2014 and peak at 55,000 to 60,000 vehicles by 2015. Maserati sold 6,159 cars last year and expects its 2012 volume to be about the same.