Former Lexus Europe boss Karl Schlicht will return to the region from Japan to lead Toyota and Lexus' product planning, sales, marketing and aftersales.
Schlicht will take over duties currently handled by Toyota Europe President Didier Leroy, who remains the automaker's top man in Europe as well as chief quality officer for Europe.
Prior to his assignment in Japan, Schlicht, 51, was at Toyota Europe from 2005 to 2009. He served as vice president of Lexus Europe. Before that he held top jobs at Toyota Canada and Toyota Great Britain.
Schlicht, who starts his new job April 1, is tasked with turning around Toyota brand's slumping European sales, which fell 8 percent last year to 527,206 vehicles, according to industry association ACEA. Toyota brand's sales in Europe after two months were down 11 percent.
Lexus, meanwhile, more than doubled European sales last year to 27,016 because of the launch of the CT entry-premium car. Through Feburary, Lexus's sales are up 117 percent to 4,893 units.
Toyota prefers to speak about its performance in the 56-market area that it classifies as Europe, which includes Turkey and Russia. According to the automaker, last year it increased Toyota-Lexus sales 2 percent to 822,386 vehicles in Europe.