FRANKFURT -- Former Opel sales and marketing boss Alain Visser has left General Motors Co. just weeks after GM said he was to take a job coordinating marketing operations at Chevrolet, Opel's sister brand.
A Chevrolet Europe spokesman said Visser had decided to leave GM before taking up his duties with the brand. "I really do not know why he made this choice," the spokesman said.
An Opel spokesman said Visser cited "personal reasons" for quitting GM and he had decided to pursue other business opportunities.
In February, Opel said in a press statement that Visser would become vice president for global marketing at Chevrolet, effective March 1, reporting to Joel Ewanick, GM's chief marketing officer.
In his new position, Visser would be responsible for defining Chevrolet's brand differentiation strategy, for overseeing marketing strategies, and for enhancing alignment in all Chevrolet markets outside of North and South America.