Mitsubishi Motors named Tomohisa Nishina as the new head of its European operations. Nishina, 57, succeeds Akinori Nakanishi who has been appointed corporate general manager of the North American office at Mitsubishi's global headquarters in Tokyo.
Nishina was Mitsubishi's general manager for ordering and planning in Europe between 2003 and 2007. On his return to Japan he was general manager for the automaker's export department. He has worked for Mitsubishi for 33 years.
His new challenge is to stabilize Mitsubishi sales in a difficult European region, helped by three new products coming in the next 18 months.
Last year, Mitsubishi increased sales by about 7 percent to 150,000 units in its 34-market European region, which includes the EU, Turkey and Israel.
A company spokesman declined to give a specific target for this year. "In such a volatile and unpredictable economic environment, it would not be wise to make firm predictions for 2012. The objective is – at the very least – to sustain last year's volume," the spokesman said.