LONDON – Kia has started sales in Korea of a new large executive sedan that's likely to be exported to North America but not Europe, according to the company.
Kia said the car will be introduced in its key overseas markets except Europe starting in the fourth quarter.
The rear-wheel-drive K9 will rival established sedans from BMW, Mercedes-Benz and Audi. It shares a platform with the Hyundai Genesis and Equus large sedans, both of which are currently sold in the United States.
"We are growing dramatically in North America, Hyundai has done well with Equus and Genesis and so there's no reason why the K9 wouldn't sell there," a Kia spokesman told Automotive News Europe.