LONDON -- Opel/Vauxhall said its new minicar will be called Adam when the model goes on sale in 2013.
With the three-door Adam, the General Motors Co. unit aims to move upscale and rival cars such as the Fiat 500 and Mini.
"When a car is so different, it's allowed to challenge the rule," Opel said. The automaker describes the Adam as "muscular, fun and cool."
The Adam will be positioned below the Corsa subcompact and sit alongside the Agila small minivan, but it is likely to have a premium price compared with these models. "It's a car that will radically change the view of the brand," Vauxhall Managing Director Duncan Aldred said at the Geneva auto show in March.
To compete with the Fiat 500 and Mini, Adam buyers will be able personalize the car to a much greater degree than any of the current Opel range. "We've created a car that you can create a massive bandwith of personality changes with a limited number of components," said Opel design chief Mark Adams at the Geneva show.
The Adam will be the first Opel to use a new range of small gasoline engines GM has developed with Chinese partner SAIC. These will have displacements from 1.0-liter to 1.4 liters and can all be turbocharged.