MONTE CARLO -- Automakers will have to radically change their business models to integrate into the connected transport systems predicted for the long-term future. That was the verdict of panelists at the Automotive News Europe Congress who took part in a debate on future mobility here in Monte Carlo.
"Looking into the 2050 timeframe, one thing is for certain, the transportation system will be an eco-system that integrates all modes of travel together," said Barb Samardzich, vice president of product development at Ford of Europe during the debate on Thursday. "It's an opportunity to come up with a sustainable business model that will take us forward into the future."
If carmakers don't change, the danger is that other industries will capitalize on automotive desirability as automakers shift to alternative power sources, according Peter Fuss, senior automotive advisory partner at Ernst & Young. "The car is still associated with emotions. If you think one of the emotions is the engine, what remains?" he asked. "Who is offering the emotions the customer is prepared to pay for? Google? Apple? That is one of the big challenges."
The four panelists all cited the shift toward urban living as the force behind integrated and connected transport. "Urbanization is the megatrend we have to take into account," said Claus Ehlers, director of society, vehicle concepts and human factors at Daimler.