In Europe, Chevrolet is playing smart by pulling out of motorsports in favor of marketing deals with two of the world's top soccer teams, Manchester United FC and Liverpool FC.
The U.S. brand primarily sells Korean-built, value-for-money cars in Europe and is following regional rivals Hyundai and Kia in this shift in marketing focus.
Chevrolet has said it will continue its soccer sponsorships despite the departure of former marketing boss Joel Ewanick. Some reports said Ewanick was removed from his job for failing to adequately appraise the financial details of a sponsorship deal with Manchester United.
It makes good sense for the brand to be associated with two top soccer clubs in a region where soccer reigns supreme.