SHANGHAI -- Qoros Auto Co., a 50-50 joint venture between Chery Automobile Co. and Israeli investment company Israel Corp., will display its first model at the Geneva auto show next March.
The company says the car, a compact sedan, will be introduced simultaneously in China and Europe late next year. It will target consumers aged between 25 and 35. Further details about it are not available.
In 2014, Qoros will launch the car's hatchback and SUV versions.
Previously known as Chery Quantum Auto Co., Qoros will build the vehicle at its plant in Changshu in east China's Jiangsu province. The plant, due to start trial production towards the end of this year, can produce up to 150,000 vehicles a year.