Citroen is offering a new variation of car-sharing that it hopes will improve the brand's recognition among younger buyers and boost new-car sales.
The French company's Multicity program enables Citroen owners to rent their vehicles to other people. Citroen is the first to offer peer-to-peer car-sharing in Europe. In the United States, General Motors Co. offers a similar program with its partner RelayRides.
Citroen sees the service as a way to attract potential customers who may decide to own a car in the future. "Citroen Multicity serves as a way for future customers who rent Citroen cars to discover and test drive our cars," a spokesman said.
Car-sharing is becoming more popular, especially with young people who balk at high ownership costs and among people who lives in crowded cities where parking spaces are hard to find.