ALZENAU, Germany -- German supplier Continental sees rapid growth in the development of advanced driver safety systems as automakers prepare for the introduction of new Euro NCAP tests covering anti-collision measures for vehicles and pedestrians from 2014.
Growth in the systems that use camera, radar and lasers to detect hazardous driving situations, is expected to rise by 40 percent year-on-year at Continental, the company says.
''One billion euros is the market size in our business, where we are today, but that will rise to 2-4 billion in 2017 and up to 8-10 billion in 2020,'' Friedrich Angerbauer, head of Continental's Advanced Driver Assistance Systems (ADAS) unit, told Automotive News Europe.
''Growth is coming from all regions, of course Europe, due to the new NCAP ratings, but we see gains in NAFTA…. and Japan,'' Angebauer said.
Advanced driver safety features from Continental include Emergency Brake Assist (EBA), which either warns the driver of a collision or automatically brakes the vehicle, Lane Departure Warning (LDW) and Emergency Steer Assist (ESA) that automatically steers the car around pedestrians when it calculates there is insufficient distance to bring the car to a standstill without hitting them.
Continental says it expects cheaper laser- and radar-based systems to be a standard feature on most mass-market vehicles within twenty years.
In 2008, Volvo Cars was the first automaker to introduce an impact detection system based on Continental's short range Lidar laser system.