ESSAOUIRA, Morocco -- Land Rover's fourth-generation Range Rover is still a vehicle with no direct competitors.
The market for large luxury SUVs has been growing and new entrants from Lamborghini and Maserati are due to launch soon, but none will match the Range Rover's off-road ability and on-road dynamics.
Land Rover hopes the new Range Rover will give the brand a similar boost to the smaller Evoque, of which over 100,000 models have been sold since its launch last year.
John Edwards, Land Rover's global brand director, declined to speculate on the new Range Rover's projected annual sales, but he expects the new generation to easily surpass the model's best sales year in 2007 when 32,000 were sold.
"We're targeting successful people who want a product that delivers on rational benefits but is also a true luxury product," Edwards said at the vehicle's press launch here.
In 2011, Land Rover sold 27,000 Range Rovers globally. The United States was the largest market with 9,761 units sold, followed by China at 5,133 and the UK with sales of 4,742. The fourth largest market was Russia, with 2,550 units sold.
Land Rover expects the Range Rover's top three markets to remain the same for the new model. The new Executive Class rear seating option, which has two powered reclining and massaging seats divided by a large center console, is likely to be a popular option in China.
The Range Rover, which is available to order now, arrives first in U.S. showrooms in December, then launches in Europe in January.