Infiniti is renaming its entire product portfolio for the 2014 model year, returning to the letter "Q" from the brand's early history for every car and "QX" for every Infiniti crossover and SUV.
Nissan Motor Co.'s luxury division is undertaking the change to prepare for a broader array of global products, said Johan de Nysschen, worldwide president of the brand.
Infiniti's current lineup of sedans, coupes and convertibles will become the Q50, Q60 and Q70 (see box, below).
Consumers in Europe associate the Q designation with "a high-performance car with subtle styling," de Nysschen said.
"You know, unless you're really familiar with the Infiniti lineup, who knows whether a JX fits above an EX or an FX, and where does the QX fit in?" the executive admitted.
With the new system, he said, "customers will be able to figure out which fits in where."