GENEVA – Pininfarina may produce a small number of its Sergio concept at a price tag of about 3 million euros each, the company's chief executive said.
"We are considering a very limited run of five to six units," Pininfarina CEO Silvio Angori told Automotive News Europe last week at the Geneva auto show, where the car was unveiled on March 5.
The rakish-looking Sergio uses the same underpinnings as the Ferrari 458 Spider. The concept is considered a barchetta because it has no windshield or side windows, which creates a problem.
"European homologation rules require people driving in a car with no windshield such as the Sergio to wear an helmet," Pininfarina chief designer Fabio Filippini told Automotive News Europe.
Filippini said that some of the Sergio's design details are extreme, such as the height of the rollbar, which also serves as a rear spoiler, and the width of the air intakes for the engine bay, because he wanted to make the concept look more appealing.
"We already know how and where to modify the Sergio concept car to make it into a compliant, street-legal model," Filippini said, adding that a small windshield could be added for buyers who prefer to drive without a helmet.
A 110% effort
The concept car was created to pay tribute to the Italian design house's longtime chairman and CEO, Sergio Pininfarina, who died last July at 85. Paolo Pininfarina, who is Sergio's son as well as chairman of the company, said creating the concept was a four-month labor of love by the entire team.
"Everyone at Pininfarina worked at 110 percent of his or her capabilities because they felt this was the best way to pay a tribute to him," Paolo Pininfarina said.
Sergio Pininfarina ran the family's business for 40 years. During his tenure Pininfarina created some of the most famous cars of the second half of the 20th century including the 1961 Ferrari 250 GT and the 2003 Maserati Quattroporte production models and the 1968 Ferrari 250 P/5 concept.
