Chevrolet -- General Motors' best-selling brand globally -- is falling further behind rivals in Europe as the region's buyers turn their backs on the marque's aging product lineup.
Chevrolet is positioned as a value-for-money brand in Europe and its Spark/Matiz minicar and Aveo subcompact account for almost half of the brand's volume.
As Europe plunges deeper into economic crisis, car buyers are increasingly turning to affordable smaller vehicles -- a trend that should help Chevrolet.
Only it isn't.
Sales of the Spark/Matiz declined 37 percent to 12,245 units from January to April, while the Aveo declined by 44 percent to 10,235, according to figures from JATO Dynamics.
Steep declines of Chevy's best-selling models in Europe pushed down the brand's sales in the region by 33 percent to 45,706 in a total market down 7 percent, according to industry body ACEA. Chevy's market share was 1.1 percent, down from 1.5 percent during the same period last year.