September 06, 2013 01:00 AM

BMW names Goller next boss at Mini

Segler to lead group's communications in Asia

Goller has worked for BMW Group for 14 years.

LONDON -- BMW Group has promoted Jochen Goller to head of its Mini brand.

Goller, 47, will move up from his current role as Mini's UK boss on Oct. 1, BMW said in a statement Friday. The 14-year BMW veteran also has served at head of the automaker's marketing activities in China.

Goller succeeds Kay Segler, who BMW said will focus on expanding the group's communication activities in Asia.

Segler, 58, was appointed head of Mini in 2011. He also held the top spot at the successful small-car brand from 2004-2008.

During his BMW career Segler has spent several years in top roles at the company's Asian operations.

Kay Segler headed BMW Asia's sales organization for several years.

Goller's first big task at Mini will be the launch of the replacement for the current Mini hatchback, which will be revealed in November at the automaker's factory in Oxford, England.

The new car will be based on a new modular platform that will underpin up to 12 BMW Group models. Engines for the new Mini will include a new 1.5-liter three-cylinder gasoline turbo.

Mini's global sales were down 1 percent to 172,313 in the first seven months of the year.