MILAN (Reuters) -- Fiat will shortly join Daimler in offering car-share services in Milan, the city's mayor said.
European automakers are looking at new ways to attract young drivers who can't afford to buy cars as auto sales decline in the region and youth unemployment in southern Europe soars to record highs.
"Fiat will start offering a car-sharing service in Milan shortly," mayor Giuliano Pisapia said at a conference on Thursday.
Daimler rents Smart ForTwo cars in about a dozen European cities and in 10 cities in the United States and Canada.
Car-share services in Milan include also GuidaMi, operated by the city's public transportation company ATM, and e-Vai of regional train group Trenord.
Fiat confirmed it is working on a few different options for the service.
Ford, Toyota, Volkswagen, Renault and PSA/Peugeot-Citroen also have established car-sharing arms to take advantage of a sector that analyst Frost & Sullivan forecasts will grow to 26 million global users by 2020 from 2.3 million now.
Europe is expected to have 15 million car-sharing customers by 2020, up from 1 million today, Automotive News Europe reported on August 13.
Automotive News Europe contributed to this report