Suzuki will launch a new model every year for the next three years to increase annual vehicle sales in its European markets by about 100,000 units to 300,000 by 2016.
The Japanese automaker is struggling to reverse falling European volume and has not posted a profit in the region since 2008.
New models such as the SX4 S-Cross compact crossover and a production version of the iV-4 subcompact concept that was unveiled at the Frankfurt auto show in September will help the automaker, Executive Vice President Toshihiro Suzuki said.
"We will work hard to reach the target of 300,000 cars a year by 2016 and to strengthen our sales activities," he told Automotive News Europe.
Last year, Suzuki's sales in its 35 European markets, which include Russia and Turkey, fell by 13 percent to 202,000.
Toshihiro Suzuki expects the automaker's 2013 European sales to match last year's performance despite a slow start this year because of a lack of fresh product.
Suzuki's European lineup currently includes the Alto, Splash, Swift, SX4, SX4 S-Cross, Kizashi, Jimny, and Grand Vitara. The automaker's best-seller in Europe is the Swift with sales of 40,649 in first nine months, according to JATO Dynamics.
Suzuki will renew its Alto minicar within the next few years but the company did not disclose a timeline for the new generation's launch.
The SX4 S-Cross, which is a rival to crossovers such as the Nissan Qashqai, joins the automaker's mainstream products that have front-wheel-drive versions while the production iV-4 will have standard four-wheel drive and will target Suzuki's traditionally strong customer base of off-road enthusiasts.
Suzuki will build 100,000 units of the SX4 S-Cross at its factory in Hungary, the company said in a press release on Sept. 6. The company expects annual European sales of 85,000 units a year for the model. The remaining production will be exported to markets such as Asia and Latin America.
